AlgoBoost
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ABOUT ALGOBOOST

We think the agency model is broken. So we automated it away.

For decades, running Google Ads meant paying a percentage of your spend to people who optimized your account a handful of times a month. We built the machine that does it every hour — and gave the savings back to you.

2023
Founded
$2.4M
Spend managed
200+
Accounts on auto-pilot
14
People, fully remote
THE STORY

It started with one frustrated advertiser.

Our founders spent years on the other side of the table — running performance teams and paying agencies that billed a percentage of spend to do work a model could do better. The incentives were upside down: the more you spent, the more they made, whether or not it worked.

So they built AlgoBoost: a system that reads an account's full history, rebuilds it, and then optimizes it continuously toward return — not toward a bigger invoice. The first account it ran beat its old agency in three weeks. The waitlist did the rest.

Today AlgoBoost runs hundreds of accounts hands-off. We charge a flat fee, we log every decision, and the account always stays yours. That's the whole pitch.

What we optimize for

Total transparency

Every action the model takes is logged with a reason and is reversible. No black boxes, no monthly mystery PDFs.

Aligned incentives

A flat fee, never a cut of spend. We only win if your ROAS does — so the model is built to spend less, not more.

You stay in control

Your account, your guardrails, your data. Cancel any time and everything stays exactly where it is.

The people behind the model

A small team of performance marketers and ML engineers.

DM
Dana Mercer
Co-founder & CEO
RK
Raj Kapoor
Co-founder & CTO
SL
Sophie Lund
Head of ML
TO
Theo Owens
Head of Growth

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